Some industries rely heavily on social media to engage customers, show services to potential customers that are interested in other related services, and overall build a strong brand.

Facebook and Instagram are the strongest platforms to build a following on currently at more than 3 billion combined users. That means your customers are likely there as well!

Due to its popularity businesses that are not utilizing social media platforms are missing out. Almost everyone is logged into social media on a daily basis, many numerous times throughout the day.

While we would never utilize Facebook advertising on a cold audience for construction industries for instance, Med Spas and Aesthetic type businesses get great results on Facebook.

Med Spas and Aesthetic businesses can utilize interest based targeting to narrow down thier audience when advertising which allows them to specifically show thier services to users that are likely to become a customer.

Beyond interests we also have the ability to target a specific geographic area and can even be as specific as pinpointing a specific building we want our ads to show in. This works great for targeting customers at a competitors business!

For construction industries, Facebook can be effective if used for retargeting campaigns offering coupons or other offers to people who have browsed your website.

Retargeting makes it possible to stay in front of someone that has already shown interest in your business without wasting money on people that are not looking for those services currently.

Overall Facebook advertising has it’s role in every business and businesses that do not keep up with changes in marketing like Facebook, Instagram, Google, etc. will be left in the dark.