Google is arguably the top place for your business to be listed in. Due to the fierce competition to gain rank it’s impossible for everyone to be able to afford the cost or put in the time to rank high organically.
Thankfully Google has given smaller businesses a way to compete even with the bigger competition. Google Ads, formerly Google Adwords, is the easiest way for businesses with smaller budgets to grow at fast speeds.
Unlike organic search on Google, Google Ads give businesses the ability to place ads above all the other search results for a bid. If your businesses ads are clicked on you get charged.
The biggest benefit here is even if a businesses website ranks in the number 1 position organically the can still be bypassed by Google Ads. This is huge for smaller businesses.
Google Ads not ony gives businesses the ability to be in the first 3 spots of Google by bidding on clicks, but, it gives them the ability to get there on many keywords something that’s extremely expensive to do from an SEO standpoint alone.