Your imagery and what people see from your company is the most important aspect of your marketing program. Images that are dull and boring will draw significantly less attention and in turn business.
When selecting an image for your businesses marketing campaigns it is important to choose something that is eye-catching. We do a lot of marketing in the spa and tanning industries for a number of different clients.
Those clients images play a huge role in the response we get out of our marketing campaigns with those companies.
For instance, the second image in this post would draw significantly more business than the first image shown here with a pale man tanning.
Why though? Well, you need to look at your business and see what attracts your customers.
In the tanning and spa world, women tend to want to look like other women who are very beautiful so it only makes sense to use images with beautiful women.
That industry is also patronized by a vast majority of women, so again, using a man in the marketing images like this is not the best idea.
Also going back to skin tone. As a tanning salon, you would want to show someone with beautifully tanned skin, not someone very pale.
The final thing to note is the colors. The top picture is very boring and lacking color, the bottom image is more eye-catching with the various colors in the image. It’s just more interesting.
So, what do your clients want to see in your products and services? That is what needs to be in your images!