Buying leads is essentially shooting yourself in the foot if you are trying to grow your own business. Unfortunately often times people turn to companies like Home Adviser, Angie’s List, etc. to “Buy Leads” but what they don’t realize is those cheap leads are actually hurting their business.
Ever heard the old saying “if you build it they will come”? That used to be what everyone thought in business, find a good location and you’ll have business. While that still holds somewhat true today, the fact is without a proper marketing strategy you will not reach your ideal customers and will still not be nearly as busy as you could be.