Studies have shown that on average email marketing typically only gets around a 20% open rate. If you are running your own email marketing campaigns you should be able to verify that by taking a look at your current program as well.
The major benefit of Automated Email Campaigns is that they can be highly targeted to the users interests. So for instance, if you own a Med Spa and are marketing CoolSculpting, if a user fills out a contact form and says that’s what they are interested in they would get an email campaign that is all about CoolSculpting.
This practice dramatically increases open rates by as much as 300% over email blasts alone! Beyond that email campaigns that are highly targeted also do not have near the unsubscribe rates of typical email blasts.
The best perk of automated email campaigns is that when it comes time to buy your customer can’t help but think of you because you are always in front of them.
Oh ya, did we mention its completely automated? Once the campaign is designed you can take every prospective client down the same sales path ensuring your contacts get the proper sales material at the opportune time.