Studies have shown that in the Tampa Bay area, on average, email marketing typically only gets around a 20% open rate. If you are running your own email marketing campaigns, you should be able to verify that by taking a look at your current program as well.
The major benefit of Automated Email Campaigns is that they can be highly targeted to the user’s interests. So, for instance, if you own a Med Spa in the Tampa Bay area, or anywhere in the nation, and are marketing CoolSculpting, if a user fills out a contact form and says that’s what they are interested in, they would get an email campaign that is all about CoolSculpting.
This practice dramatically increases open rates by as much as 300% over email blasts alone! Beyond that, email campaigns that are highly targeted also do not have near the unsubscribe rates of typical email blasts.
The best perk of automated email campaigns is that when it comes time to buy, your customers can’t help but think of you because you are always in front of them rather than another Tampa area company.
Oh ya, did we mention it’s completely automated? Once the campaign is designed, you can take every prospective client down the same sales path, ensuring your contacts get the proper sales material at the opportune time. This works great for all types of businesses in the Toledo area, from home services to medical spas, gyms, construction companies, you name it.
