Landing pages are just that, targeted website pages designed to capture a users interest that clicked on one of your ads. With landing pages we are able to further optimize your advertising by improving conversion rates.
Improving conversion rates increases the number of lead you get from the clicks on your ads because the page the customer lands on is highly relevant to what they were searching for.
Landing pages are also designed with a good call to action to get the client to engage in some way whether it’s a phone call, filling out a contact form, or something else.