One of the most improtant things to do in marketing and advertising is track where your leads are coming from. Without this knowledge you have no way of knowing what keywords are producing customers and what keywords are just producing clicks and a big bill.
We use the latest tracking and reporting technology to not only gather this information but also show you how you are doing with your advertising so you can make educated decisions regarding budget, locations you want us to market to, and more.
Advertising without proper tracking results in massive wasted ad spend, not getting the leads you’re after, and ultimately failure.
More times than we can count we talk to businesses that say they did Google or Facebook ads in the past and didn’t get one lead from it. The reason for this is they did not employ the tracking techniques we do to properly optimize ads, keywords, and ad spend the way that is required to be successful.
Online advertising platforms are complex and have a lot of options. If you do not understand how to manipulate the data or have a company that is doing that properly for you, you’re setting yourself up for failure.