Ever heard the old saying “if you build it they will come”? That used to be what everyone thought in business, find a good location and you’ll have business. While that still holds somewhat true today, the fact is without a proper marketing strategy you will not reach your ideal customers and will still not be nearly as busy as you could be.
Keep in mind cheaper is very often WAY more expensive. Cheaper most times wastes TIME & MONEY. This means you are losing LOTS of money through missed opportunity, wasted advertising dollars and swindled advertising fees.