Back in the day when someone wanted to sell a call they would pull the car out in front of their house and slap a sign in the window. Some people still do that today.
As times have changed though there are much more effective ways of “marketing” a car you want to sell. Apps on your phones, Car sales websites, etc. are all much more effective ways of selling a car now compared to the old days.
Business is very much the same. Ever heard the old saying “if you build it they will come”? That used to be what everyone thought in business, find a good location and you’ll have business. While that still holds somewhat true today, the fact is without a proper marketing strategy you will not reach your ideal customers and will still not be nearly as busy as you could be.
Also, if your business is not a brick and mortar company the below information applies to you more today than ever before.
So, what makes a good marketing program? Well, the answer to that is simple, variety, tracking, and a closed-loop marketing program.
Let’s start with that closed-loop marketing program. A proper marketing program should capture potential clients & customers no matter where they are coming from. The biggest tool you have to do this is your website. It is the foundation of any good marketing program. Without proper design, tracking techniques, etc. your marketing program will not be nearly as effective (or cost-effective) as it should be.
Typically with our clients, we build them an excellent website complete with landing pages dedicated to the services or products they sell. That website is then integrated with our CRM software which is provided FREE with our marketing programs.
What this does is 3 important things:
- It allows you to easily track leads coming in from the website
- It allows salespeople to schedule follow-ups, take notes, etc. ensuring your team is all on the same page and no leads are lost, ever.
- It allows for automated email campaigns to instantly trigger delivering important sales materials to your clients over a period of days, weeks, or months so when its time to buy, you’re on top of their mind.
After you have your website and CRM in place, the next step is to get traffic to it. We do not send just any traffic to it though. With today’s technology we can precisely put you in front of people looking for your services, people that share interests with your ideal customer, etc. ensuring you get the most out of your advertising dollars.
What’s most important with our advertising and marketing though is that every dollar that is spent is meticulously tracked and tied to ads, keywords, landing pages, etc. so we can optimize your advertising dollars. This means that over a period of time we can get you more leads for the same money by cutting waste.
All and all we have nearly 20 different services that in some combination are implemented into each of our client’s marketing and advertising programs not to mention custom solutions for when they have specific needs.
It’s through these closed-loop marketing programs that our clients find success and grow businesses much more rapidly than their competitors who may only have a company running ads and thats it.
Leave one step out of your marketing program and you are introducing problems costing you clients and money.
Contact us today to learn what a quality marketing program really looks like.
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