The Importance of CRM software managing customer relationships has been a part of the business world for centuries. Of course, it used to be a very basic process of physically keeping records of customer transactions using some hand-written technique on paper. Regardless of the system, managing your clientele is often very time consuming and it is difficult to quickly analyze all of the data in order to gain insight into your sales performance.

Luckily, we live in a world of amazing technological advances. In today’s world, many things that were once done by hand have become automated and digital. The average smartphone is more powerful than the computers that put the first space shuttle on the moon. With such great improvements in technology, the business world has been revolutionized. One way things have changed drastically is through customer-related software.

What is CRM Software

​​ 
CRM stands for customer relationship management. As mentioned above, this has been going on in some format for centuries. With modern-day technology, there is now various types of software that allow you to manage data and information related to your business relationships. This software allows you to store customer and prospect information, accounts and account activity, leads, and other opportunities in a centralized program. 

Most of these types of software are cloud-based, which means you can access the information from any computer or mobile device with an internet connection. Some of the better programs available offer analytical data about company sales as well as offer email capabilities and marketing automation.

Some of the software solutions for businesses can be extremely expensive and are out of reach for smaller, independent companies. Let’s face it, it is hard to justify spending thousands of dollars on a computer program as a start-up or as a business with five employees located in Toledo. But that doesn’t mean that smaller businesses can’t benefit from this type of software. For a more affordable solution, look into ABC Agency’s software.

Benefits of Using Customer Relationship Management Software

As previously stated, our software solution is much more affordable and designed with smaller businesses in mind. Within our software, you are able to manage all of your contacts and monitor the sales efforts of your company.

​​ 
ABC’s software offers in-depth marketing automation services. This means you can create and design email templates, newsletters, and other promotional tools with easy to use drag and drop features. You can also set up drip nurturing email campaigns, allowing you to send predesigned emails to your customers based on a preset schedule. Your interested prospects will interact with your emailed content more until they are ready to buy. Once they are ready, the customer relationship portion of the website captures all of their information and stores that data seamlessly within the software. 

Once the customer’s information is stored, you are ready to sell them your products and services. The software offers great insight on sales data by generating in-depth reports with just a few clicks. You can sort your data to gain further insight into your overall performance.

​​
Also, our software stores all of your data in the cloud. This means that you can access your customer data any time and from anywhere. Also, if you have sales reps out in their territories, they can use mobile devices to capture and store customer information quickly while they are on the go. Having mobile capabilities is essential because sales reps are not always the most organized and it can be easy to lose prospects contact information. By enabling them to enter it in CRM software, your sales reps can simply input customer data and forget about keeping and storing thousands of business cards.

In conclusion, customer relationship management software is an amazing technological advancement. It allows businesses to store all of their customers’ data and sales data in one centralized software. With the addition of marketing automation and reporting analytics, getting a customer relationship management software should be a no brainer. However, some businesses like the small five-person company in Toledo, cannot afford some of the more popular platforms. That’s why the ABC Agency’s CRM offers a great package for small to mid-size companies. Check out our website and see what other services we can offer as well. We have helped many businesses and welcome the opportunity to earn your business.